Based on this broad knowledge on impacts and success factors, a broad strategic coordination process at Alpine level will be launched to better coordinate the transformation of tourism destinations (participation of regional and local authorities as identified in the frame of the Transport Protocol, Art. 4).
This coordination process has to build on needs of the tourism sector to find acceptance in the market. It thus has to build on a broad stakeholder participation and will include the following elements (based on guidelines already identified in the Tourism Protocol, Art. 6):
- Delimitation of areas/tourism destinations that further develop intensive tourism offers vs. areas/destinations that focus on soft and sustainable tourism: exchange on good practices and recommendations on approaches which are replicable in other Alpine tourism destinations.
- Definition of “carrying capacities” for tourism hot-spots and tools to steer tourism demand in these areas (linked to preservation objectives and enhancement of resilience)
- Coordination of further development of specific tourism offers à joint destination marketing, with clear focus on climate-friendly and climate-resilient tourism offers
Definition of a common set of specific CO2-reduction targets as well as climate-resilience targets for Alpine tourism, if possible defined at level of tourism destinations