An “EU Day” dedicated to mountain/Alpine products with major events and supported by an EU-wide campaign should be determined and launched with a widespread support from Alpine countries and the Alpine Convention/PSAC.
On this day, special voluntary public & private initiatives for promoting the consumption and knowledge of Alpine products and their attached benefits (including climate-friendliness, ecosystem services, biodiversity, cultural aspects, etc.) should be held in major cities in the Alps.
Commercial initiatives by farmers, restaurants, agritourist facilities etc. could be concentrated in the period around the EU Day (e.g., Alpine cuisine menus in restaurants, tasting events, courses, a multi-media campaign etc.)